The Application Of Experiential Design In The Packaging Design Of Agricultural Products

Ecological farm is the product of the combination of modern agriculture and eco-tourism.With the emergence of ecological farms,more and more urban residents tend to return to pastoral life,use their leisure time to picking fruits and vegetables and experiencing the ecological farm life.Nowadays,more and more eco-picking farms on the market are more or less the same in terms of mode of operation,brand experience and package design.To open the market and gain more favored consumers,eco-farms products can take another consideration from the perspective of public user experience.In the future,People should not only focus on the satisfaction of the traditional basic function of product packaging,but also pay more attention to whether packaging design is humanized,rationalized and emotionally,so as to get resonance from consumers.Aiming at a series of problems in farm produce packaging in China,this paper takes Pomelo Farm as an example to explore the new concept and design method of eco-agricultural product packaging design from the perspective of experience design.It relocates the concept of brand name of Pomelo Farm,takes the design of agricultural product packaging of ecological farm as research object,adopts a variety of research methods,such as literature research,induction,case analysis and practice research,and so on.Around the packaging material,packaging modeling,visual design and other elements of agricultural products,combined with the concept of experience design,it takes the experience factor into the farm business model and the scope of agricultural product packaging design.At the same time,it also takes the characteristics of agricultural products and human experience as the main line,hoping to explore an innovative way for agricultural products packaging of modern ecological farm.The first chapter of this thesis is the introduction,including the necessity of choosing the topic,the content of the topic and research methods.The second chapter is the preliminary study of agricultural product packaging design of farms.It mainly sumsup new market demands through research,analysis and other means,providing first-hand information for the relocating of agricultural products and innovations in packaging design.The third chapter is the ponderation over the Pomelo Farm product packaging design.The fourth chapter is the design practice part,including the brand relocating of agricultural products and visual design,combined with experiential design,from the product logo,graphics,packaging structure,materials,etc.,to enumerate a set of brand visual image and packaging design for the Pomelo Farm.The last part is the conclusion of the article.This part is the overall summary of the packaging design of the famous Pomelo Farm,and the application prospect and suggestion of experience design in the future agricultural product packaging design.Through the research on the application of experience design in agricultural product packaging design,it takes the Pomelo Farm of agricultural product packaging design into practice,further promotes the branding and experiencing of Pomelo Farm products and integrates the experience of design into the concept of packaging design.