Research On Packaging Design Of Agricultural Products In Shibadong Village Based On The Concept Of "Design Poverty Alleviation"

With the implementation of the targeted poverty alleviation policy,more and more poverty-stricken areas have responded to the call and actively implemented poverty alleviation work.As the first initiative of "Targeted Poverty Alrelief",Shiadong Village relies on its unique natural environment and resources to develop the local tourism industry,supplemented by folk customs and agricultural products processing industry,and jointly promote the development of local economy and culture.Among them,the sale of agricultural products is one of the main economic sources of shibadong village.This paper starts from the concept of poverty alleviation design,combines the historical background,Miao culture and environmental characteristics of the village,and designs and creates the packaging of agricultural products in the village.Product packaging with the development of The Times,but also in constant change,showing a diversified development trend.People’s understanding of packaging no longer stays in the protection of the basic function of the product,but put forward more comprehensive needs.Through field research,the development situation and regional culture of shibadong village were investigated.Based on the research status at home and abroad,the packaging design of agricultural products in the market of shibadong village was analyzed.From the aspects of signs,graphics,colors,packaging forms and cultural and creative applications,in-depth creative research,regional visual symbols with modern design techniques to meet the functional and aesthetic needs of packaging at the same time,increase the added value of agricultural products,to spread the regional culture of Shidong Village.The article is divided into six parts:The first part is the introduction.Through the analysis of the purpose,significance,domestic and foreign research status,content and framework,methods and technical routes,key points and difficulties,to prepare for the subsequent design and creation.The second part is the analysis of concept and general situation.Through the analysis of the concept of poverty alleviation by design and the general situation of the packaging of agricultural products,the concept of poverty alleviation by design was integrated into the design conception.At the same time,the problems existing in the packaging of agricultural products in Shidong Village were summarized and summarized.The third part is the current situation and research.Comprehensive analysis of the development status of agricultural products in shibadong village,as well as the shibadong village agricultural products related issues to carry out research.The fourth part is about the positioning,principles and methods of packaging design of agricultural products in Shidong Village.The method and principle are combined to give suggestions for design creation.The fifth part is the practice research of packaging design.From the logo,color,graphics,box type,material,packaging and cultural and creative application of these aspects of design and creation.The sixth part is the conclusion.First of all,the article is summarized and summarized,and then the shortcomings are put forward.Finally,the outlook for the future is put forward.