"The She Ethnic Group Bamboo" Brand Series Of Agricultural Products Packaging Design

With the progress of society and the development of economic globalization,the production quality of social material products is gradually improved,the variety is rich and diverse,and people’s pursuit of health and spirit is also improving.Especially in the past decade,consumers’ demand for healthy food is increasing.Packaging,as a medium for enterprises to establish brand image and transmit product information,indirectly affects consumers’ purchasing behavior.Therefore,good packaging design is very important for product sales.Jinzhu she Township in Jiangxi Province,as a producing area of high-quality agricultural products,has a broad market prospect for its brand packaging design.At present,the demand for agricultural products in Jinzhu she ethnic group township is gradually increasing in the consumer market.with the strong support of the government,the agricultural product industry in Jinzhu she ethnic group township has developed to a certain extent.compared with many packaging designs at home and abroad,there are still many deficiencies,such as copying design elements,weak logo recognition,traditional forms,inconsistent overall picture,and so on.From the point of view of carrying forward the culture of Jinzhu she ethnic group township and innovating the packaging of its agricultural products,this design absorbs the excellent cultural elements of Jinzhu she ethnic group township and integrates it into the packaging design.By injecting strong cultural elements and humanistic care into the packaging,the packaging has more regional characteristics and memory points,giving consumers a good visual impact,so that they can not only buy agricultural products in Jinzhu she Township for their health,but also feel the culture of agricultural products in Jinzhu she Township,produce emotional resonance and construct the memory of regional characteristics.Through packaging design,the brand of agricultural products in Jinzhu she ethnic group Township can find its own brand story,so as to expand its brand awareness.