| With economy and technology development and trade cooperation home and abroad become more common,the market competition becomes fiercer and more complicated.The technology improves the enterprises themselves,and the competitors’ every move may have a huge impact on the whole market.So,for the company,it is important that how to maintain their competitive edge to win the competition.Currently,company J,the resource trader,not only has the impact of weak demand from downstream enterprises and the threat from growing competition force of the competitors,but also confronts the opportunities: benefit from China’s the policy of "one belt one road",the products of company J go abroad with its patterners,and since se-enriched products meet the demand of current common people’s health care,rich selenium will take more important part in company’s development.In this paper,we will take company J for example.we analyze the company’s external environment,and then discusses its internal environment from following three aspects: the company’s current operating products,the company’s core resources and capabilities,and the company’s current operating conditions.By analyzing of its internal and external environment,the author summarizes its development strategy SWOT analysis matrix,then invite experts and related staff of company J to give a score to each elements of the SWOT matrix,and then process the matrix by analytic hierarchy process and fuzzy comprehensive evaluation method.And at the end,we get the rho strategic strength coefficient is 0.4475,Θ is 0.8079 PI strategy Angle.That is for the company J,it should take a conservative stability strategic posture to cater to its current environment.The author puts forward the strategic implementation and guarantee to ensure company J can overcome the shortcomings,seize the current market opportunity.to achieve market environment optimization and the purpose of this enterprise resource integration and win the competition. |
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