Research On Development Strategy Of LB Coal Chemical Co., Ltd

With the rapid development of China’s economy,people’s quality of life is also gradually improving,and the demand for energy is also gradually changing from the traditional high-pollution energy production and use mode to more clean energy.However,China is a country with relatively few oil and gas resources and relatively many coal resources.Developing and expanding the utilization of coal resources and further replacing oil and gas resources with coal resources are an important way to improve China’s energy structure.Under the background of increasingly strict policies on production safety,energy conservation and environmental protection,the coal chemical industry characterized by high pollution,high consumption and high emission is gradually withdrawing from the stage of history.In this case,how to ensure the safety,efficiency,clean and sustainable development of coal and chemical enterprises has become a major strategic issue related to the development of enterprises.In this thesis,LB Coal Chemical Co.,Ltd.is a major research object,makes full use of the theory and method of strategic management,and analyzes the internal and external environment of LB Coal Chemical Co.,LTD.PEST analysis and SWOT matrix analysis.Corresponding development plan is formulated through strategic selection:diversified operation,vertical integration,extension to upstream and downstream;the main coking industry adopts the low cost strategy and implements the refined management mode,so as to improve the operation cycle of equipment and achieve the production goal of "safety,stability,long,full and excellent".Through the implementation of the vertical integration strategy,the steady and rapid development of the enterprise,so that the enterprise in an invincible position in the future market competition.Finally,in order to ensure the successful implementation of the company’s development strategy,the company puts forward the company’s cultural construction,internal personnel training,and the introduction of external talents,continuous technological innovation,rational use of big data,improve the awareness of safety and environmental protection,and improve the capacity utilization rate.This thesis makes a reasonable development strategy for the future development of LB Coal chemical Co.,LTD.,provides certain value guidance for the future development and growth,and also provides some reference for other domestic coal chemical enterprises when formulating the development strategy.