Research On The Development Strategy Of Inner Mongolia Wulan Cement Group

Inner Mongolia,Volan Cement Group,is the largest cement manufacturer,is also the first national cycling economy pilot units.In the international financial crisis and China's economic rise in the large background,how to solve the country inhibition cement industry overcapacity and the healthy development of enterprises of the problem,how to solve the industry fierce market competition and foster industry leader status,how to solve the environmental pollution and can be the double circular economy contradictions,is placed in front of Volan Cement Group,is an important issue.Therefore,the development of a scientific,standard,both forward-looking,and full effectiveness of the business development strategy is particularly critical.This article attempts to Volan Group decade history of the main line,detailed analysis of the development of Volan Group,internal and external environment,a careful analysis of the use of strategic theory and research push to develop the Volan Group's future development strategy,and propose how to implement this strategy path.This paper argues that,through the development of the Group of Volan conditions and competitive analysis,development of the Group except Volan market and construction funds by two factors outside the building project resources,energy and development of strategic planning is to determine the conditions for implementation of the "Three hardware." Volan Group plans to build three cement clinker base and the construction of eight combined heat and power base and cement grinding base,possess good construction conditions,and a large market share,with strong market power,there reduce the cost of the larger space,the potential highly.competitive.Looking at the results from the SWOT analysis,Volan Group obvious advantages of its internal and external development opportunities are more advantages and opportunities should be used to take additional investment to expand the scale of the development strategy and the guidance of scientific development to improve their overall strength and core competition as the goal,the development of circular economy as the main mode,relying on the main cement industry,the expansion of coal mining,cogeneration,utilization of fly ash,sewage treatment,concrete grinding,concrete and other fields,upstream and downstream industry chain extension.Actively integrate the internal and external cement production resources and market resources,and gradually improve in Inner Mongolia,the east and west of the productive forces,to develop the region and Mongolia cement market.China United Cement Group,use and re-integration of the advantages of regional markets in Inner Mongolia,Volan Group became the Inner Mongolia Autonomous Region to make the strongest competition,the largest production scale,the best efficiency of the regional cement market has a strong control,the country has an important influence of large Cement Group.