| This article reviews the state-owned enterprise group newly established in the process of unified supervision of operating state-owned assets-Shandong DK Group Co.,Ltd.,reviews and summarizes its development process,analyzes its status quo and facing difficulties,based on the beginning of the reorganization of Shandong DK Group in early 2019 Carry out strategic management research at the time of the company’s situation.Strategic analysis of Shandong DK Group,mainly including: analysis of the macroenvironment facing Shandong DK Group using PEST analysis method,analysis of the “three special” positions of special industries,special periods and special regions of Shandong DK Group;analysis of industrial chain Methods Analyze the geological prospecting industry of Shandong DK Group;analyze the development trend of the geological prospecting industry;use the market supply and demand analysis method to analyze the geological prospecting market faced by Shandong DK Group;analyze the internal situation of Shandong DK Group;Use SWOT analysis method to conduct a comprehensive analysis of the internal and external conditions of Shandong DK Group.Based on the strategic analysis,the corporate vision of Shandong DK Group ’s “Qilu Jiaozi Geological Mine Benchmarking”,the corporate mission of “Shandong Geological and Mineral Resources Assurance”,and the values of “open and inclusive loyalty responsibilities” were put forward,and the “building mineral exploration and development” was put forward,The overall goal of engineering survey and construction and geological services,the firstclass enterprise of geothermal new energy development and utilization,has formulated a short-term and long-term "two-step" strategic route,short-term restructuring strategy of shrinking,focusing and transformation,and long-term integration A large-scale strategy within the province,nationwide,and global.The three main business sectors of mineral exploration and development,engineering survey and construction and geological services,and geothermal new energy development and utilization have been clarified,and the three main business platform companies of DK Mining,DK Engineering,and DK New Energy have been identified and proposed for each business sector.Business strategy planning.To ensure the implementation of the strategic plan of Shandong DK Group,strategic implementation guarantee measures were formulated,and specific measures were proposed to adjust the organizational structure,strengthen internal management,innovate institutional mechanisms,strengthen talent support,strengthen technological innovation,and optimize the development environment. |
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