Research On Strategic Transformation Of S Gold Group

Under the background of economic globalization,domestic enterprises are facing more and more serious international challenges.The influx of transnational enterprises brings great challenges to the development of domestic enterprises.As the market competition brought by globalization is becoming more and more fierce,enterprises need to be more scientific in the process of strategic formulation.The formulation of enterprise strategy has a direct relationship with the internal and external environment of the enterprise,which proves to a certain extent that the formulation of enterprise strategy is a complex and systematic project.This article first selects the S gold group,which is mainly based on the gold industry.First,it introduces the background of the transformation of mineral resources enterprises under the influence of COVID-19,and points out the significance of strategic transformation to S gold group.Secondly,it introduces the relevant research on strategic management and strategic transformation both at home and abroad,and provides a theoretical basis for the study of this article.The third part is mainly about the following aspects.This paper introduces the business development of s Gold Group,points out that the business sector of s Gold Group is unbalanced and overseas expansion is slow,and points out the next development direction of s gold group.The fourth part analyzes the internal and external environment of s Gold Group,and uses EFE and IFE comprehensive evaluation to explore the s Gold Group under the global economic situation through SWOT analysis The advantages and disadvantages of reserve,the external opportunities and threats,internal advantages and disadvantages of SGG are comprehensively analyzed,and the development strategy of s gold group from diversification to specialization is determined.The fifth part gives the practical optimization plan of the development strategy for s gold group.The sixth part puts forward the safeguard measures of s Gold Group's specialization strategy from the aspects of organization structure,talent training,innovation ability,enterprise brand and safety production.The research of this paper is to actively respond to the domestic and international market environment and meet the requirements of market changes.Through the way of improving the technological innovation ability and strengthening the talent training,this paper improves the professional ability of the enterprise and achieves higher achievements in the main business gold industry.The research of strategic transformation of this paper also provides reference for the development of other similar mineral enterprises.The research of this paper has a certain positive significance.