Research On The Development Strategy Of H Property Insurance Company In The Internet Era

During the advent of the Internet Era,unprecedented changes occurred in all aspects of society.,society's understanding of the Internet has gradually evolved from a technical category to a social category.With the introduction of the government's “Internet+” and the widespread and in-depth application of technologies,such as Big Data and Cloud Computing,the internet financial industry has entered a golden period of development.With the deepening impact of Internet Finance on the society,its operation and development of the insurance industry has also brought unprecedented opportunities and challenges.The insurance industry's adaptation to the trend of Internet Finance in the Internet era can play a crucial role in protecting the national economy and the people's livelihood,changing the misunderstanding of the masses in the insurance industry,and setting up the positive social image of the insurance company.The combination of the internet and insurance will completely change the traditional path of insurance products and services provided by the insurance industry.Fragmented insurance needs,diversified sales channels,and convenient service provisions will bring new opportunities for the traditional insurance industry and expanding the development of insurance companies' room to bolster insurance coverage and insurance categories.Based on the future trend of development,breaking the traditional concept based on the traditional insurance experience,innovating business philosophy and business models,expanding and optimizing insurance sales channels,and actively responding to the opportunities and challenges of the internet age has become the only way to bring about development of insurance companies.Paper uses Insurance company H's development strategy mode in the Internet era as the research object,does reseach on the development and change of strategic choice of home and abroad insurance company and internet insurance company's strategic theory,combines the operation data of the insurance industry and explores the strategic position,direction and key of strategy of insurance company H to provide insurance company H a foothold and promote the competitiveness of the industry and authors efficiency goals.Thesis on the basis of the theory of strategy reseaches the development of the insurance industry environment,the management situation and development trend of the study,and come up with series of pain points of the insurance industry in the development of the Internet era,and analyses of existing development bottleneck of insurance company H.Combined with the new opportunities of the Internet era,the thesis puts forward the development strategy of insurance company H in the Internet age and the suggestion,which are from the strategic positioning,business path,way of sales channels,sales,system planning,customer relationship management(CRM),service layout,etc.