Business Strategy Research Of The Internet Insurance Company In China

As one of the significant part of the internet finance,the internet insurance institutions has a great development in recent years.The professional internet insurance companies established one by one.In 2013,Zhongan Insurance granted the operating license which was given by the China Insurance Regulatory Commission.TK.CN,Answern Insurance and 1an Insurance had also got the internet insurance operating licenses from the CIRC.The issuance of the internet insurance licenses means the development age of internet insurance companies is coming.Different from the traditional insurance company,internet insurance company has no branches and it takes the internet transaction model.The totally different way from traditional insurance companies brings the chances whereas the great challenges.This paper focus on the problems during the management process of the internet insurance companies.It analyzes and summarizes the business strategy,business characteristics and products,then it offers advices and develop directions.Firstly,the paper introduces the background,meanings and the existed studies both at home and abroad.Then it introduces the development of the internet insurance and internet insurance companies respectively.In the next part,it analyzes the business status,characteristics of the companies and products,and take the professional internet insurance companies as examples to summarize the ways,scopes and difficulties of the internet insurance companies.At the end,the paper gives the actions should be taken includes of self-position,product creativity,online advantages,consumer experiences,regulations and also describes the vision of the future development.