Research On The Internet Business Development Strategy Of H Life Insurance Company

With the rapid development of Internet in recent years,new technologies,such as internet,big data and cloud computing,have profound influence to insurance business,internet and mobile internet have been rising sales channel through insurance agency,internet and mobile interconnection have become new channels for insurance companies to sell and serve.Facing the opportunities and challenges brought by Internet finance,traditional insurance companies have also accelerated the layout of the Internet.Insurance enterprises begin to implement effective strategic management from a new perspective,extending the insurance business to the Internet,make full use of Internet channels to promote products,improve services,optimize operations and reduce costs,promote the integration of insurance and Internet.H Life Insurance Company is approved by China Insurance Regulatory Commission,national professional life insurance company established in 2011,H Life Insurance Company's business scope includes life insurance,health insurance,accident and injury insurance and other types of personal insurance business.Facing the intensification of competition in the insurance industry,H Life Insurance Company hopes to enhance the overall competitiveness of enterprises by carrying out Internet business,make full use of the Internet to reach customers,at the same time using new technology to provide customers with more convenient and faster differentiated services.This thesis will use PEST macro environment analysis method,michael porter's five forces competitive environment analysis method,SWOT analysis method to environmental analysis of H Life Insurance Company,at the same time,according to the strategic objectives of H Life Insurance Company,to formulate the development strategy of H Life Insurance Company's Internet business.Through analysis,the SO strategy is chosen as the core,at the same time,it combines WT,ST and WO strategies to form complete countermeasures,and provide corresponding guarantee for the implementation of the strategy,in order to ensure the implementation of H Life Insurance Company's Internet business development strategy.