A Study On The Influential Factors Of The Development Of Internet Insurance

In recent years,the internet insurance has got a rapidly development,as an important part of the insurance industry.The internet premium is nearly up to 222.3 billion yuan in 2015,compared with the premium data in 2011,which is nearly up 69 times.The Internet insurance company is increased from 28 to 110.The Internet insurance is filled in every aspect of our life with lightning speed.So what is really driving the development of internet insurance business in China?After studying the development of internet insurance literature at home and abroad,we find that the papers about the influential factors of internet insurance are less,and almost are in qualitative level.This article adopts the method of qualitative analysis combined with quantitative research to analyze the major factors affecting the development of Internet insurance in our country,adding the influential factors research to the field of internet insurance development.We judge the incidence and direction of the influential factors by factorial analysis.The study found that steady economic development is a major premise of the development of internet insurance,and technological progress and technological innovation is the strong driving force to promote the development of Internet insurance.Internet insurance is originated from the traditional insurance,but the speed is beyond the development of traditional insurance.Internet insurance is a new development mode of our country’s insurance.Finally,we put forward the corresponding policy recommendations of internet insurance innovation and insurance network,according to the results of the empirical analysis.