Research On The Development Strategy Of G Life Insurance Company's Internet Insurance Business

In recent years,our state attaches great importance to the role of the insurance industry in the social risk management and transformation of government functions.The government has promulgated a series of policies and regulations to promote the development of the insurance industry.At the same time,the scale of internet users continues to grow,the awareness of residents' insurance continues to increase,science and technology are changing with each passing day,all to create a good environment for the development of the internet insurance.Internet insurance therefore embarked on the fast track of growth,premium income increases year by year,the number of companies participating in the market competition increases day by day,business models also emerge in an endless stream.G life insurance company is a banking system insurance company with rapid development in C hina's insurance market,and is one of the leading enterprises on the internet insurance business.The problems in its development process are very typical,so this article selects G life insurance company as the research object to analyze its development strategy of Internet business.This paper firstly uses the six forces analysis model based on the Internet personal insurance market to reveal the competitive situation on this market.On this basis,combined with the actual situation of G life insurance company to determine the company should take a differentiated competitive strategy.Then the paper uses the SWOT model to analyze the advantages,disadvantages,opportunities and chal enges of the internet insurance business of G life insurance company to formulate a preliminary development strategy.After that,it develops a more specific implementation strategy on positioning and product,marketing,service and other aspects according to the practice and development trend of internet insurance business.Finally,in order to ensure the development strategy to be carried out successfully,this paper proposes some safeguard strategy in the professional technical,organizational and financial aspects.