K Company's Marketing Strategy For Orthopaedic Appliances

Orthopaedic medical devices are classified into therapeutic orthopedic products,spinal orthopaedic products,and orthopaedic products,which are high-end consumables in the field of medical devices.The orthopaedic implant device industry in China is currently in a state of rapid market growth,high barriers to entry by enterprises,and low overall industry penetration rate and concentration.With the acceleration of aging population,improvement of medical reform policies,and improvement of public awareness of treatment,With the promotion of new medical technology such as 3D printing and other factors,China's orthopaedic implant medical devices have ushered in a period of vigorous development.K company is a company specializing in the production and sale of orthopaedic medical devices.It has developed rapidly since its establishment and has created a miracle for the rapid development of domestic medical device companies.However,in the increasingly competitive new market environment,K company has a lot of marketing issues that need to be solved.Proceed from the actual status quo,investigate and summarize the problems existing in the marketing of K company in the market,and explore the starting point for resolving the marketing problems of K company;then analyze the macro environment of K company and analyze the location.of K company.Analyzes the competitive environment of the industry,grasps the influence of the external environment on the development of marketing strategies for K company,and clarifies the difficulties and difficulties in formulating marketing strategies for K company.After fully understanding the influence of the external environment on K company,this article under the guidance of related objectives and principles of K company,market segmentation,selected the company's target market,and market positioning of the company's products.Through a detailed analysis of the market,this article has developed a detailed marketing mix strategy for K company and proposed a series of measures to ensure the smooth implementation of K company's marketing strategy.This study has practical help for the future development of K company,and also has certain reference value for other companies in the field of medical devices.