The Research On Financial Analysis Of PICC Based On Harvard Analysis Framework

The Chinese people's property insurance co.,LTD.has always been China's insurance industry leader.the company's operating and financial conditions to a large extent represents the present development situation of China's insurance industry.In this paper,considering the particularity of insurance financial as well as the limitations of traditional financial analysis,selects harvard analysis framework to conduct a comprehensive analysis and research,from strategy analysis,accounting and financial analysis and prospect analysis three dimension.In this paper,the structure of the basic are arranged as following: in the introduction,first introduced in this paper,the writing background and research significance;Then the research status at home and abroad were summarized,and then the overall research ideas of this article and the main use of research methods.and in the form of frame structure are introduced in this paper,the research content and framework.the second chapter Mainly includes this article writing theory?the important concepts and methods of use.The third chapter is the focus of this article analysis,using the harvard analysis framework to conduct a comprehensive analysis.First introduced the basic situation and operation situation of company,and then is strategic analysis to the company from the macro environment,industry environment and competitive environment three dimensions.the fourth chapter will conduct a comprehensive analysis on the overall outlook of the company and the main insurance kinds.The fifth chapter will give the research conclusion and put forward the development proposal.