Based On The Harvard Analysis Framework Of Financial Statements Of Lu Shang Company

As a pillar industry of China's economy,real estate enterprises have made indelible contribution to China's economic development.Although the global economy has been sluggish since the 2008 economic crisis and China's economic situation is not optimistic,the real estate industry is an exception.Real estate has always been a hot industry in China.Although it has cooled down in recent years,it still plays an important role in economic activities.Therefore,the financial analysis of the real estate industry also has practical significance and can provide basis for companies to make decisions to market change.The operation mode of real estate enterprises is very different from that of general industrial enterprises,which leads to the fact that their financial statements also show great differences from the general manufacturing industry.Therefore,directly adopting current financial analysis methods may lead to misunderstanding and misjudgment on various financial indicators of enterprises.The financial analysis shall take into account the particularity of real estate to ensure the accuracy of results.Through the research results of domestic and foreign scholars on the financial statements and financial analysis theory of real estate enterprises,it is found that present financial analysis methods cannot fundamentally analyze the real estate enterprises scientifically and efficiently.Second,this paper uses the method of combining theoretical research and case analysis.Find the root of the particularity of accounting and financial statements of real estate enterprise through its special industry characteristics.Find suitable current financial analysis methods through analyzing present financial analysis theories to have a reasonable and effective analysis of the financial statements of real estate enterprises.Finally,through the summary of problems,combined with Harvard analysis framework and the characteristics of financial statements of real estate enterprises,build the comprehensive financial analysis system of real estate enterprises under Harvard framework.Then,introduce the typical case of Lushang Real Estate and analyze the financial statements of Lushang Real Estate using the constructed financial analysis system to verify the rationality and applicability of the newly constructed system.Through analyzing and studying four parts of Lushang Real Estate,it is fund that the newly constructed financial analysis system of real estate enterprises can basically achieve certain analytical results,based on meeting the particularity of real estate industry and enterprises' financial data.Through the comprehensive analysis of four parts including strategy,accounting titles,financial statements and business prospects,summarizes the experience and problems in terms of operation and finance of the company and provide specific and targeted suggestions for improvement.Finally,proved the validity and applicability of the financial analysis system constructed in this paper to solve the financial analysis problems of real estate enterprises,drew conclusions of the study and achieved research purpose.