Research On Tourism Development Of Wellness Tourism In Shaanxi Province Based On Tourist Demand Preference

The rapid development of economy has brought about problems such as environmental pollution,urban noise pollution and social anxiety.As an important way to help people relax their minds and bodies,also an approach to pursue a better life,wellness tourism has drawn attention from every section of the community.Currently,the market of wellness tourism is still in its infancy.The theoretical research of wellness tourism from home and abroad has mainly focused on concept illustration,tourism attraction development and marketing planing.Research perspective is confined to a mere supply or demand lens and lack of discussion on the development of wellness tourism products based on demand preferences.This article elaborates the theoretical system of wellness tourism from its concept,characteristic and category according to the tourist preferences,tourism motivation and tourism attraction development theory,defines the concept of wellness tourism,Based on the situation of wellness tourism development and these problems of Shann'xi province,this article sets out the current situation and existing problems in the development of tourism in tourism in Shaanxi Province,designing questionnaires,applying SPSS mean value analysis,factor analysis and AMOS structural equation model are used to analyze the demand preference of wellness tourism tourists,so as to provide effective suggestions for the development and design of wellness tourism products in Shaanxi Province..Studies have shown that Shaanxi Province has a wealth of wellness tourism resources,and has a large market potential.However,Shaanxi Province currently has some problems such as small number of tourism products,insufficient development depth,wellness tourism's image is difficult to shape,and supply and demand are not Balanced;destination security and excellent natural environment are what wellness tourists most concerned about.Travel motivation is mainly the maintenance of emotional communication and pressure release.Through factor analysis,the impact factors are divided into There are four categories: health culture,service quality,destination natural environment,and social relations.Motivation is divided into three categories: knowledge and shopping,social and self-improvement,and physical and mental health.Tourist information channels are divided into two categories: "online channels" and "offline channels",and online channels have the greatest impact on tourists.Among them,social network recommendations such as acquaintance circle of friends and television shows are the main information channels affecting tourists' decision-making;From the perspective of the spatial structure of wellness tourism development in Shaanxi Province,The development of Shaanxi wellness tourism products centered on the Xi'an Tourism Circle,which radiates the Guanzhong Plain,the Qinba Mountains in southern Shaanxi.The development of Shaanxi wellness tourism focuses on southern of Shaanxi and Guanzhong,and is gradually developed in northern of Shaanxi.It focuses on creating the main destinations and points to the province to shape Shaanxi Province' wellness tourism image.Finally,according to the tourist demand preference,it provides relevant suggestions for the development of Shaanxi wellness tourism products.