| Social development of aging in our country,environmental pollution and the pressures of life make people sub-healthy.However,health tourism provides a solution for it.Pingliang,a city in Gansu province has distinctive advantages of carrying out health tourism.Rich and colorful culture,health tourism resources in a wide range of categories,have laid a solid foundation for the development of health tourism.As the advance of silk road economic belt,Huaxia civilization inheritance innovation area and the innovation zone construction of traditional Chinese medicine health care tourism,Pingliang,ushered in the best time for the development of health tourism again.Relying on its own cultural advantage and resource endowment,Pingliang,meticulously builds its "Healthy Pingliang" culture brand and intensify the health tourism development.But due to the late development of the health tourism in Pingliang,there are many problems in the development process.This paper,firstly,analyze the current research status quo of health tourism,the connotation of health tourism,health tourism development theory and industrial base;Secondly,using the AHP method,analyze the suitable conditions of health tourism development,from the six aspects of resources,environment,location,brand,industry and opportunities,analyze the advantages of health tourism exploitation in Pingliang,and using the research methods of questionnaire investigation,further analyze the status quo of health tourism source of Pingliang,subdivide the health tourism source markets,in-depthly analyze travel demand of health tourism market segment.Thirdly,analyze the existing problems in health tourism market,and put forward the transformation strategy of the health tourism exploitation in Pingliang city,thinking that,to realize the transformation and upgrading of health tourism product of Pingliang city,we have to clear out the center and the extend areas of the health tourism development in Pingliang,mine cultural connotations of the scenic spot,optimize and improve the big scenic area construction of health tourism,strengthen and promote the characteristic health cultural tourism brand,cultivate the inter-disciplinary talent of health cultural tourism industry,clear out the development direction of health tourism and straighten out the management mechanism,strengthening the protection of resources and the environment.realize the joint development of cross-regional health tourism.This paper provides the theoretical basis for health tourism development,points out the direction of development and has the reality guiding sense. |
