Study On The Development Strategy Of Wellness Tourism Of Rizhao City Based On The Analysis Of Theory RMP

With the development of society,the problem of aging has become the main problem that plagues the development of our country at present,and the living pressure of the masses is increasing.Our country’s "14th Five-Year Plan" clearly pointed out that efforts should be made to realize the great concept of "Healthy China" and promote the development of Healthy China.Based on the existing research results of wellness tourism,combined with the literature method,RMP analysis and other methods,and based on the promotion of the construction of wellness tourism in Rizhao City,this paper systematically studies the contents related to wellness tourism,clearly grasps the problems,and proposes related topics.related solutions,so as to further promote the development of wellness tourism in Rizhao City.Through the analysis of the wellness tourism resources in Rizhao City,Using expert grading method,it is found that among 83 wellness tourism units in Rizhao City,there are 5high-quality wellness tourism resources,34 excellent wellness tourism resources,37 ordinary wellness tourism resources and 7 potential wellness tourism resources.Among them,high-quality and excellent wellness tourism resources account for about47%,high-quality wellness tourism resources are mainly concentrated in the landscape wellness tourism resources,ordinary wellness tourism resources and potential wellness tourism resources account for about 53%,indicating that there is still a large space for development of wellness tourism resources in Rizhao City.To analyze the wellness tourism market in Rizhao City,a total of 500 questionnaires were issued to carry out a questionnaire survey on the wellness tourism in Rizhao City by random sampling method.The survey found that the tourists of Rizhao wellness tourism are mainly local people from Shandong province,who travel to Rizhao City for the purpose of strengthening their health.In terms of product preference,more tourists pay more attention to fresh air,clean water,rich health resources and traditional medical care,and prefer Rizhao’s seaside health environment.In terms of product purchase,tourists pay attention to the purchase of characteristic Chinese medicinal materials,Chinese medicinal materials health food,tea and health tourism commodities.In terms of tourism satisfaction,85.3% of tourists said they would like to visit again and recommend it,but they were not satisfied with Rizhao national characteristics of wellness tourism and high degree of professional health lectures.Through the analysis of wellness tourism products in Rizhao City,the 83 wellness tourism units in Rizhao,Only 36 five-star wellness tourism units having product transformation capabilities,and the rest are four and three stars,indicating that Rizhao City has good development capabilities of wellness tourism products.The transformation of wellness tourism resources into wellness tourism products in Rizhao City has good natural,market and external environment support,but there are still some problems,such as lack of integration of tourism resources,single health tourism products and large homogeneity effect.In view of the main problems existing in the development of wellness tourism in Rizhao City,this paper puts forward the development strategy of wellness tourism in Rizhao,unifies the guiding ideology on the basis of clarifying the development objectives,develops wellness tourism resources in Rizhao City,optimizes the ecological environment,realizes sustainable development,defines the development orientation,innovates product diversification,strengthens infrastructure construction,improves service quality,strengthens the publicity and marketing of healthy tourism,and carries out school enterprise cooperation,Suggestions on cultivating wellness tourism professionals are of great significance to promote the development of wellness tourism in Rizhao City.