Analysis Of Wellness Tourism Planning In Ecological Small Town-on Basis Of Tourism Resources Assessment

With the disposable income growth and the revolutionary impact of global concept of health,wellness tourism has gradually become a new fashion of daily travel.Wellness tourism is a new leisure way which puts a health element into tourism activities.On the basis of evaluation of tourism resources,it talks about wellness tourism planning for ecological towns,and makes an example of Shanying town in Anyang City of Henan Province.For building the system of wellness tourism resources evaluation criteria and methods,many theories have been used,like Analytical Hierarchy Process、Customer Perceived Value Theory and so on,and many research methods have been practiced,like literature research,field research,questionnaire investigation.Based on the results of wellness tourism resources assessment in Shanying,a planning strategy to be presented,what’s more,the evaluation results are also used as a feedback.Research on the subject of this paper is divided into four parts,namely basic research,the core chapters,case studies,conclusions and outlook.Among them,basic research includes the first and second chapters,describes the background,the topic basis and significance,research ideas and content,research methods and related study,it also defines related concepts;Core chapter includes the third chapter,describes the plan to bui ld wellness tourism resources evaluation criteria and methods,which includes wellness tourism resources evaluation system,scoring and grading.In the construction process,the tourists’ perception theory is applied to the index selection process,and the analytic hierarchy process is applied to the determination of the index weight;Case study part includes chapter four and chapter five.Based on in-depth research on Shanying town tourism resources,the wellness tourism resources planning evaluation criteria and methods are applied to the town of Shanying and the analysis results of each index will guide the wellness tourism planning in Shanying;The conclusion and outlook part includes sixth chapter,and puts forward some deficiencies and prospects on the basis of summarizing the full text.The following conclusions are drawn from the research of this paper: Construction of health tourism resources evaluation system consists of four leading direction,namely evaluation of tourism resources,service evaluation,evaluation of tourist perception and evaluation of the degree of coordination.The application of evaluation system indicated that: tourism resource underutilization of Shanying,and the lack of depth experience project.Health supporting elements are not perfect,not fully dig out the meaning of health.