A Study On Tourism Support Behavior Intention Of Residents In Health And Wellness Tourism Destination

The residents of tourism destination are not only the important carrier of tourism resources but also the main body of experience creation under the interaction of host and guest.They also bear the tremendous changes of the surrounding environment and become the objects of profound changes in community life under the influence of tourism development situation.Under the dual action of external environment stimulation and inner emotion reaction,residents'support for the development of local tourism industry and their corresponding behavior intention have become one of the key factors that affect the sustainable development of tourism destination.Based on the Emotion Evaluation Theory,with the theoretical mechanism of"cognitive-emotion-behavior",this research mainly studies the formation mechanism of tourism support behavior intention of residents in health and wellness tourism tourism destination,and explores the process and results of the generation of residents'behavioral intention of tourism support,as well as the important causal variables and relationships in the process.Combining with SOR theory,Social Exchange Theory and so on,this research qualitatively analysis the relevant variables of residents'tourism development cognition,residents'emotion,and finally determined the variables of cognitive:benefits perception,cost perception,government trust,interpersonal relations,host gaze,the variables of emotion are positive emotions and negative emotions.In addition,community attachment was introduced as the moderator variable of residents'emotion to behavioral intention.Taking Bama,Guangxi as a case study,this research quantifies the relevant variables and verifies the model of the formation mechanism of residents'behavior intention to support tourism with SPSS24.0 and AMOS22.0.On the basis of theoretical analysis and empirical exploration,this study draws the following conclusions:firstly,the residents'behavior intention to support tourism is influenced by cognition and emotion,including the perception of benefits,the perception of cost,and the trust of the government,interpersonal relationship,positive emotion and negative emotion,which have different effects on residents'intention.Secondly,residents'emotions play an intermediary role in tourism development cognition and behavior intention,and local attachment plays a negative regulating role in the relationship between negative emotion and tourism support behavior intention.In addition,combined with the results of empirical analysis and the community reality of Bama resort,it is found that the residents'response to tourism is in the transitional stage of indifference and exasperation.According to the empirical results and the realistic problems that hinder the residents'intention to support tourism,this study proposes relevant strategies from these aspects:strengthening the function of government and the level of trust of residents,enlhancing the ability of residents to participate in tourism and the perception of residents'benefits,promoting the harmony of community interpersonal relationship and the role of emotional drive of local attachment.