Research On The Development Of Wellness Tourism Resources In Bozhou

With the problems of environment deterioration,sub-wellness,aging population and other issues existing,the Chinese government and the people’s attention to wellness tourism continues to rise.In general,the wellness tourism market in China has reached a certain scale,which has become one of the main markets of wellness tourism consumption in the Asia Pacific,but compared with the foreign mature wellness tourism markets,the gap is still not underestimated.The supply of wellness tourism products has been unable to meet the growing demands for wellness care,wellness tourism industry is in a stage of rapid development.The wellness tourism in the Central Plains is huge,with broad prospects;and the competition between the Central Plains cities is fierce,tourism products are mainly cultural static landscape,product homogeneity is serious;wellness tourism products can not meet the needs of the people.Developing wellness tourism can help Bozhou tourism establish competitive advantages.Bozhou municipal government has fully recognized the tourism industry as the leading role of the three industries,the tourism industry as one of the pillar industries in the city,especially wellness tourism is focused more attention on.And the government has come up with a slogan “the Chinese medicine,wellness Bozhou”.However,although remarkable achievements has made,there are still some problems:its own characteristics and advantages of resources are not made full use of;the development of tourism resources in Bozhou is not reasonable,the supporting facilities of wellness tourism are not perfect;the quality of personnel is not high,with poor sense of service;enthusiasm about private capital participation is not high.Bozhou is rich in both economic and cultural resources,with a high degree of tourism fitness.Bozhou,as the top of Chinese four big medicine cities,is the largest Chinese herbal medicine market and distribution center.The annual International Exhibition of Chinese medicine not only attracts a lot of foreign businessmen and foreign investment,but attracts a large number of tourists coming to visit the region.Large-scale of Chinese herbal medicine crops is under cultivation,and there are many more Chinese medicine production enterprises,which use Chinese herbal medicine to produce products with rich nutrition and longevity wellness care;the original Hua Tuo Wuqinxi Qigong aerobics,combining tiger deer bear ape and crane,five kinds of animal movements,with the effect of physical wellness and longevity,creates a precedent of Chinese aerobics;Bozhou,which is the birthplace of Taoism,Lao Zhuang Taoist’s thought as the foundation,gave birth to many Taoist celebrities,forming rich Taoist culture.Mining wellness tourism resources and developing wellness tourism products for the market demand can enhance Bozhou’s economic,social and cultural benefits,and supply power for the smooth implementation of the Bozhou’s "13th Five-Year".Bozhou wellness resources can be deeply cultivated from the following aspects:the development of wellness tourism,the establishment of competitive advantage: one is to construct the system of tourism products with Chinese medicine wellness care as the core of the traditional Chinese medicine;two is the development of Taoism tourism products;three is to develop the product system of convalescent holiday,conference and exhibition,business travel,entertainment and other functions based on soup spring,supplemented by traditional Chinese medicine and Taoism means.The implementation of resource development should be paid attention to from the following points.The government should take the leading role in the process of the development of wellness tourism and scientific planning is needed.Besides,high-end talents should be thought highly of,and the training of professionals in wellness tourism should also be strengthened.It is necessary to strengthen infrastructure construction,and to improve people’s quality.Furthermore,the government needs to formulate relevant laws and regulations to form industry norms.Finally,what should be taken into consideration is to increase marketing efforts in the wellness tourism,and innovate promotion ways.