Study On The Risk Management Of Cloud Jiufeng Scenic Area

At present,China's tourism industry has entered a period of rapid development.Tourism has become an important pillar industry to drive regional development,promote the integration of urban and rural areas,and promote the development of national economy.As a city of tourism resources,Hengyang has rich tourism resources,and has the unique advantages of developing the whole domain tourism.Cloud Jiufeng is located in Dongyang District of Hengyang City,crossing the street Zhuhui village,by the Hunan Thai Jingyuan company responsible for the development of ecological tourism,the project entered the implementation stage,but tourism development projects in the high investment,long construction period,and will meet all the risk of market management,product promotion,organization management and other aspects of the development in the process,the risk management has a very important significance.This study taking the Yunjiaofeng project in Hengyang City as an example,this paper analyzes the risk of the project by using fuzzy mathematics evaluation method.On the basis of summarizing the related theory of risk management,this paper gives a concrete overview of Yunjiaofeng project,and then summarizes the management status of the project;from the profit risk of the project development,the cost control risk of the project,The development ability risk of the project,the solvency risk of the project and the financial management risk of the project are analyzed.The risk of the project is evaluated concretely by the method of fuzzy mathematics evaluation.The conclusion is that the overall risk of the project is medium and the risk of solvency is high.The future profit is considerable,the project cost control risk is high,the project financial management risk is in the medium level,need to carry on the scientific management in the project cost control and the project financial management aspect.Finally,the article puts forward the countermeasures and suggestions of project financial risk promotion.In order to comprehensively control the cost of the project,we should adopt the scientific financial management mode,perfect the corporate governance,perfect the financial management system,set up the internal audit organization,perfect the internal control of the project company,and promote the improvement of the financial management efficiency.In addition,we should improve the salary management and corporate culture construction of the project,and strengthen the specific market orientation and market of the project.Marketing,ensure the future profit of the project can become a reality.