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Research On Project Risk Management Of A Agricultural Ecological Tourism Park Construction

Posted on:2014-04-24Degree:MasterType:Thesis
Country:ChinaCandidate:C C ZhaoFull Text:PDF
GTID:2269330395994774Subject:Project management
Abstract/Summary:PDF Full Text Request
Ecological sightseeing agriculture is a kind of new Ecological Tourism with the agriculture and rural as the carrier. With the further development of domestic tourism, travelers do activities in the tourism consumption also become mature gradually, combined with the work and life pressure increasing, the lifestyle and the concept of traveling demand have undergone great changes. Fast-paced urban life and work made people begin to be weary in the noisy and bustle city but yearn for the easy, comfortable, quiet and leisurely rural life. Agricultural ecological tourism uses the space that far away from the noisy city and the green resources as the supporters to cater most urban residents traveling demand. With the concept of Healthy Living becomes popular, people begin to advocate the saying of Green Tourism and Back to Nature gradually, and it becomes a kind of fashion lifestyle of urban residents, it also makes the agricultural ecological tourism become a new trend of development. With the continuous improvement of traffic conditions and the development of self-driving popularization, the scope of tourist destinations is growing. The way of traveling develops to the suburban, rural, pastoral and leisure direction, the travelers needs become increasingly refinement. The high-quality and personalized traveling products with a comfortable, fresh experience environment can capture the modern tourism market, the agriculture ecological park tourism can meet the demand of travelers who aspire the elegant and refined lifestyle for some kind. Tourism needs to develop in the direction of individuation and diversification. Traveling in the ways of self-driving, walking around the countryside, enjoying the folklore, pitching in the gardens and else become the tourism supporters of aspiring the tourists personality independence and a variety of psychological needs. It fully embodies the folk characteristics of Living in the farmyard, Eating the roughage, Doing as the farmers did, Enjoying the rural daily life, all of these activities meet the urban residents demand of enjoying the pastoral scenery and back to the simple folk customs, meantime the development of agricultural tourism is becoming increasingly flourish.To give the risk management strategy after the risk identification and assessment on different construction stages of the agricultural ecological tourism park project, so as to provide an objective basis for decision-making to the construction participants, and meanwhile to strengthen the ecological protection consciousness, promote the peasant household economic behavior rationality, focus on the policy changing, strengthen the interests contract mechanism construction, implement the effective strategic planning and demonstration the reasonable investment and allocate funds, unified the construction standard and establish the complete training system, establish the risk of man-machine information management system as all the effective risk response measures. To strengthen the scientific and technological input, change the way of innovation of productivity, adjust the industrial structure, coordinate the relationship between the three types of industry to form a common development system, and it will be able to achieve the agricultural ecological tourism park leading the development of new economic prosperity. In this way to promote the research and practice on the project risk management and engineering insurance to the construction of large and medium-sized agricultural ecological tourism park projects in China, in order to promote the construction mode of our agricultural ecological tourism park to be internationalization, and raise the level of infrastructure and efficiency. We will use the modern project management theory, introduce the risk management which is based on the thought of method is applied to the agricultural ecological tourism project development and management, in view of the actual conditions, adopt the scientific management method of risk evaluation, from the perspective of project system, discuss the risk factors and design a risk evaluation system to measure the effect of risk range, and finally according to the characteristics of different risks to design more effective prevention strategies. So be prepared in advance, when the risk occurs to make timely and effective response. To introduce the human resource management, carry out the personnel classification control on the stage of the construction and management of the ones who involved in the project, and also be in control of the technical capabilities, the operating standards and the ethics regulation, at the same time to propose the appropriate risk control measures. The way to deal with the risk is correct or not of each participant in this project on different locations will affect the project operation, therefore, give full play to the wisdom of the staff to analyze the risks carefully, use the risk management knowledge to take all positive and effective ways of dealing with the complexity and diversity risks appear in the project.
Keywords/Search Tags:Agricultural ecological tourism, Project risk management, Risk analysis, Fuzzy comprehensive evaluation, Risk response
PDF Full Text Request
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