With the strategic goal of building a new socialist countryside in China,rural tourism has been booming as an important way to promote rural economic development,thus promoting the theoretical research of rural tourism.Such as the definition of the concept and connotation of rural tourism,the analysis and evaluation of the development conditions and the development mode,and the perception and perception of tourists in the tourist area,have made notable progress.In recent years,through the analysis of rural community residents' perception of tourism,the research on the impact of rural tourism on rural communities has been constantly emerging.Based on the survey data of residents' perception of rural tourism in Chengguan village of Xunxian County,this paper analyzes the impact of rural tourism activities on rural areas and the underlying causes by using statistical analysis method,and puts forward corresponding countermeasures.Agriculture and rural tourism as the tourism industry,the first and third industry mutual penetration and integration of the formation of a new way of tourism development,to promote the transfer of surplus rural labor employment,increase the income of farmers and stimulate rural economic development,promote the building of new socialist countryside,urban residents to meet the growing demand for tourism and leisure has the important significance of constructing the socialist harmonious society,rural tourism has shown its strong vitality and great potential for development.The vigorous development of tourism will inevitably have a positive or negative impact on the economy,society,culture and environment of rural tourism destinations.The domestic and foreign scholars have researched influence on rural tourism from different angles,the research mainly concentrated in the rural tourism development of community economy and society,the rural traditional culture and ecological environment and residents' perception and attitudes towards tourism development and so on,the study found that most of the scholars who agree with rural tourism the role in promoting local economic development,and on the social culture and ecological environment influence the attitude is mixed.The impact of tourism development is particularly prominent at the level of destination,while rural residents are the most direct feelings of influence.Residents' perceptions of tourism impacts will directly affect their attitudes towards visitors,their attitude towards tourism development behavior,and then affect the development and construction of scenic spots,as well as the attitudes and decisions of local government departments and tourism developers towards tourism development. |