Research On Tourism Development Of Sandefan Village In Jinan Based On Tourist Perception

The state and local governments have introduced a series of policies,plans and practical measures on rural revitalization to accelerate the development of rural tourism in the new era and strongly promote the development of rural tourism.Sandefan Village in Jinan City has rich tourism resources and profound history and culture,which are of high development and utilization value for rural tourism.Although Sandefan Village is a nation-level traditional village,the rural tourism attraction is so weak that the tourism development of Sandefan Village is restricted.Therefore,how to provide tourists with better experience rural tourism has become a current problem to be solved.On this basis,according to the theory of tourist perception,the life cycle theory of tourist destination and the theory of sustainable development,this paper uses the method of literature research,field research and questionnaire to carry out the in-depth investigation and research in Sandefan Village,so as to analyze the problems existing in the tourism development of Sandefan Village through the survey of tourist perception and put forward targeted countermeasures for the tourism development of Sandefan Village.It provides a valuable reference for realizing sustainable development of Sandefan Village.First of all,in the light of field research and existing literature research,this paper sorts out the regional overview and tourism resources overview of Sandefan Village in Jinan City,and analyzes the tourism development situation of Sandefan Village.Secondly,the literature and basic theories of previous scholars are summarized,the tourist perception index of Sandefan Village is formulated,and the tourist questionnaire is compiled.The basic data of this study is obtained through the questionnaire.Thirdly,SPSS software is adopted to analyze the frequency,factor,variance,correlation and regression of the survey results to explore the tourists’ perception.Finally,on the basis of field research and questionnaire survey,the paper sums up problems existing in the tourism development of Sandefan Village,and proposes corresponding countermeasures for the tourism development of Sandefan Village.It can be found through research that Sandefan Village has the advantages of good location and resource conditions.Through the analysis of tourism development situation,Sandefan Village is at the initial stage of tourism development,which needs to be further developed.Through factor analysis,the tourist perception index of Sandefan Village is divided into four dimensions,namely tourism resources,rural environment,facility conditions and tourism management.Through the correlation analysis,it is found that the tourist perception index has a significant positive correlation with tourist satisfaction.Through regression analysis,it is found that the facilities have the greatest impact on the overall satisfaction of tourists,followed by tourism management,tourism resources and rural environment.The problems of tourism development in Sandefan Village mainly include: Firstly,tourism commodities lack regional characteristics;Secondly,it is short of participatory tourism activities;Thirdly,the rural environmental protection measures are inadequate;Fourthly,the navigation system needs to be optimized;Fifthly,the tourism service facilities need to be improved;Sixthly,publicity and promotion remain to be improved;Seventhly,it is lacking in the investment in tourism development.Specific cases need specific analysis.In view of the tourism development condition and existing problems of Sandefan Village,it puts forward the corresponding tourism development countermeasures,including: first,integration of regional characteristics to develop cultural tourism commodities;second,development of experience tourism projects and products;Third,providing both environmental protection and policy support;Fourth,upgrade the village navigation system;Fifth,improvement of tourism service facilities;Sixth,optimize management of the publicity methods and content;Seventh,expansion of rural tourism investment channels.