Study On The Influence Of Rural Tourism In Junzhai Village Of Cangxi County From The Perspective Of Residents' Perception

With the rapid development of the socialist market economy,people's living standards are constantly improving.The hustle and bustle of the urban environment,the haze weather and the fast pace of urban life make urban residents exhausted.They begin to pursue the naturalization of the living environment,and rural tourism emerges at the historic moment.Rural tourism is a kind of tourism mode with rural scenery and activities as the attraction,urban residents as the target market,and tourists' leisure and recreation and return to nature as the purpose.It is a sunrise industry and environmental protection green industry with tourists' need,farmers' benefits,broad prospects and local economic development.However,tourism developers blindly pursue the maximum benefits brought by rural tourism development and ignore the impact of rural tourism development on local economy,social culture and environment.These influences are both positive and negative.In the process of tourism development,residents of tourist destinations gradually pay attention to these influences.Therefore,it is of great significance to study the impact of rural tourism development on tourist destinations from the perspective of residents of tourist destinations.Based on the actual development of rural tourism in Junzhai village,this paper conducts an empirical study on the impact of tourism on Junzhai village from the perspective of residents' perception on the basis of previous studies.Residents of tourist destinations are the main body of local tourism development and the most direct participant,the biggest beneficiary and the most real experiencer in the process of tourism development.Research and analyze the perception difference of tourism influence from the perspective of residents' perception so that can accurately obtain various factors influencing the development of rural tourism.Through the perception analysis of the impact of tourism on the residents of tourist destinations,it can not only increase the income and improve the living standard of the residents of tourist destinations,but also make the economy of tourist destinations develop vigorously,protect and inherit the traditional culture of tourist destinations,and protect the resources and environment of tourist destinations so that realize the original intention of developing rural tourism.This article combines the literature analysis,field survey method and qualitative and quantitative analysis,scientific use of tourism,geography,economics,anthropology,sociology,psychology and other related knowledge and field survey questionnaire and interview,society,culture and environment three aspects of cognitive differences that find your walled village in many problems existing in the development of rural tourism.In terms of economic development,the development of rural tourism has increased the income of residents,which makes the local economy become active and attracts a large number of enterprises to invest.However,the development of rural tourism has increased the living costs and prices of residents and widened the gap between rich and poor.In terms of social culture,the development of rural tourism liberates the local residents' thoughts,spreads the red culture,and improves the local popularity.However,it does not attract the attention of local residents and the government in the exploration and inheritance of rural culture.In terms of ecological environment,the development of rural tourism has changed the appearance of villages,infrastructure construction and cultural landscape to a higher level.However,the development of rural tourism has brought too much household garbage,traffic congestion and excessive development.Based on the analysis of the influence in Junzhai village economy,social culture and environment,put forward some feasible countermeasures and Suggestions.