Research On The Influence Of Ancient Village Tourism Based On Residents' Perception

With the rapid development of China's economy,people's living standards having been improving,tourism has become the main form of leisure and relaxation of modern humans.Ancient villages not only preserve intact the traditional architecture,but also leave the unique regional culture and folk customs,attract tourists from all over the country.In recent years,the ancient village tourism has become the rapid growth of tourism.Ancient Village Tourism in promoting the rapid development of all aspects of the local economic,social,cultural,environmental,it would also bring a variety of negative impacts on tourism destination.Ancient village residents are feeling the most direct impact of tourism,residents' perceptions on tourism impacts will affect their attitude to the tourists and their behavior,and then affect the operation and management of tourism destination and the development and construction of tourism destination.So the investigation of ancient village residents perceptions and attitudes toward tourism,the attention to the impact of tourism from the perspective of the residents have important significance to control the impact of tourism and promote the sustainable development of the ancient village tourism.This paper begins with the basic theory,reviews the domestic and foreign ancient village tourism,perception of tourism impact research,and defines the village tourism,the residents' perception and other related concepts.Based on the analysis of residents' tourism impact perception mechanism,this paper puts forward the theoretical hypothesis.This paper selects River Village as a case sample,and collects the relevant data of the residents' tourism perception by issuing questionnaires,interviews and so on.Using SPSS statistical software to analyze the data,and analyze perception and attitude of village residents' tourism influence from three aspects of economic impact of tourism,social and cultural impact of tourism,environmental impact of tourism.The paper makes analysis on the differences of residents'perception from the demographic characteristics and the relation to the tourism by means of the independent sample T test and single factor analysis.And then sums up the tourism perception features of River Village residents.The research shows:residents in the River Village have a positive perception of tourism impact,and most of the residents support the development of tourism;the residents' perception on positive economic impact of tourism is more obvious than ones on positive social-cultural and environmental impact.Differences in the demographic characteristics and the relation to the tourism result in differences in the perception of tourism impact.Finally,according to analysis result of tourism perception of the residents in River village,aiming at the problems existing in the River village tourism development,put forward the relevant countermeasures and suggestions to promote the sustainable development of the ancient village tourism.