A Study On Perception And Attitude Of Residents In Tourist Destinations Based On The Factors Of Urban And Rural

With the constantly growing in tourism,the development of tourism has been in the national economy played a role can not be ignored.As an important development of the industry of tourism, one of the main interests-residents of tourism destinations and the perceived attitude of the sustainable development of tourism has an important significance.China is an imbalance between urban and rural development of the country,urban and rural residents of tourism destinations and the perceived differences in attitude,and this is the thesis of the study.Therefore,taking city and a villiage as a case,the paper studies differences and problems on urban and rural residents in the perception and attitudes of tourism.This article was used different methods to study,such as the soft of SPSS16.0,the level of analysis,five point of Likert-type scale and the test methods of the cumulative frequency of quantitative analysis for urban and rural residents.Above all,the residents of urban and rural tourism the basic characteristics;Secondly,the tourism knowledge of the residents of urban and rural live in tourism;Thirdly,the tourism perception of the residents of urban and rural live in tourism;Fourthly, the residents of urban and rural travel to the attitude of the development of tourism;The last point is that the residents of urban and rural travel between tourist perception and attitudes.The results show that:(1)The gap between urban and rural is impact factors of the perception and attitude of residents in the Chinese tourist destinations;(2)The residents of urban and rural in personal income and level of education exist an obvious gap.To a certain extent,it can affect the residents of urban and rural on the attitude of Tourism;(3)The residents of rural and urban in tourist destination to the tourist perception and attitude basically hold a positive attitude.Especially the residents of rural of the development of tourism attitude is generally higher than that of urban residents,holding hopeful attitude to the development of tourism,and even being eager to develop tourism;(4)In the mutual perception and attitude between the residents of urban and rural,urban residents do not welcome rural residents to local.On the contrary,rural residents very welcome urban residents to hometown.This point will cause urban residents and rural residents in the psychological contend,to some extent,affecting the development of tourism.Therefore,this article from the perspective of management of tourism enterprises,as well as to improve the perception of residents and the corresponding recommendations are as follows:(1) The action of government,the development of rural urbanization structure and system,the establishment of protection mechanisms,to promote economic development;To the strengthen of the rural tourism and the construction of infrastructure investment and increased focus on local residents the opportunity to enjoy the facilities;Setting some new facilities that urban and rural residents complained about the impact of tourism and mutual management systems,such as exchange of views.(2) The actions of tourism business management,tourism circuit design is reasonable;the peak period for passenger travel forecasting;Festival activities carried out to minimize the negative impact on local residents,especially those with different customs and more attention should be paid to the region.(3) Perceived improvement in the residents to participate actively in the development of tourism;Attempt a more comprehensive perspective to consider the issue of tourism development, etc.