Research On The Development Strategy Of ZS Bank Nanchang Branch

In the era of continuous development of information technology and wide application of the Internet,Internet finance rapidly preempts the market.As a new financial model,though Internet financial and traditional financial have the same business logic,but the convenient operation and innovative ability is different from traditional financial.The prosperity of Internet finance has brought great challenges to the development of ZS bank Nanchang branch.Today,Nanchang branch of ZS bank must speed up the transformation and upgrading of its business and development mode to cope with the rapidly changing Internet financial environment.On the one hand,ZS bank Nanchang branch gain knowledge about the development of the Internet in time,on the other hand,ZS bank Nanchang branch as the mainstay of China's commercial Banks,should actively study response.Therefore,exploring the development strategy of Nanchang branch of ZS bank in the background of Internet finance is an urgent task for the development of Nanchang branch of ZS bank.This paper discusses how traditional commercial Banks can get out of a unique development path under the business background of Internet finance mode.This paper uses the case study method.The Nanchang branch of ZS bank is the research object of this thesis.It mainly analyzes the external environment and internal environment of the development of Nanchang branch of ZS bank.The analysis using PEST tool analyzes the political,economic,social and technological environment of ZS bank Nanchang branch,using Porter's Five Forces Model obtains the competition situation of ZS bank Nanchang branch.At the same time,using SWOT tools analyzes the advantages,disadvantages,opportunities and challenges of Nanchang branch of ZS bank,obtains the development strategy of Nanchang branch of ZS bank.The first part introduces the background and significance of this thesis,as well as the research ideas and structure of the thesis.The second part briefly introduces the basic concepts and related theories of enterprise development strategy,and lays a theoretical foundation for the analysis and selection of the strategy.The third part focuses on the development of Nanchang branch of ZS bank.The fourth part analyzes the external environment of ZS bank Nanchang branch from two aspects of macro environment and competition situation,and obtains the opportunity and threat of its development.The fifth part analyzes the internal environment of ZS bank Nanchang branch to obtain its internal advantages and disadvantages.The sixth part analyzes the development strategy of ZS bank Nanchang branch.The seventh part introduces the development strategy of ZS bank Nanchang branch.The eighth part is the conclusion.