A Research On Development Strategic For Syna Company In China

As global smartphone growth slows,laptop development demand is reduced,the consumer electronics industry downturn,the transformation of Beijing zhongguancun,the reform of shenzhen huaqiang north,to say the field of consumer electronics product development speed is slow,and the competition is fierce.At this time as a mainly provide mobile phones display driver chip and touch,notebook touch chip r&d manufacturer,how in the moment of transition out of the break,continue to maintain in the field can continue to grow stronger,not eliminated by the market,develop a rigorous development strategy planning is particularly important.This article through to the enterprise industry macroeconomic analysis,respectively from the population,policies and regulations,economy,social culture and the technology of the five conditions,objective analysis to understand enterprise external environment,find accord with the general direction of the development of the environment;Then based on porter's five models,respectively is the bargaining power of suppliers,the bargaining power of buyers,substitute threat,the threat of potential entrants and the threat of peer enterprises competition,the position of fully understand the enterprise in the industry,how to increase the attraction in the industry,which has certain effect to the enterprise competition strategy.Then by investigating the enterprise external environment opportunities and threats,advantages and disadvantages of internal environment,according to the matrix form,and then use the thought of system analysis,the various factors each other matching using the SWOT analysis method,a comprehensive,system,accurate research,thus company in China's development strategy to provide more comprehensive theoretical basis.Based on the above analysis,the article finally proposed to fit the development of the company in China several strategic direction.