Study On Competitive Strategy Of Pension Business Of T Company

With the improvement of Chinese people’s quality of life and the development of social national economy,driven by these two main factors,China has taken steps to ageing society in advance.At present,the proportion and number of the elderly population in China are increasing at an unprecedented rate.According to the seventh National Census conducted by the National Bureau of Statistics,people over 65 account for 13.5%of the country’s total population,totaling 190 million people.The social situation of aging and fewer children has brought a huge impact on the traditional mode of "raising children for old age".The traditional pension mechanism is undergoing a severe test.It is inevitable that the pension industry based on grasping the policy direction will develop in the direction of marketization,socialization,quality and health.The development of the pension industry in our country has good blue ocean prospects,as the "sun-rising industry under the sunset enterprise" the pension industry,its future development prospects shall not be overlooked.In an aging society,the economic structure of the whole society is being adjusted,transformed and rebuilt.Individuals,governments and enterprises are also exploring and seeking solutions to the pension problem.On the other hand,the pension industry is also subject to various factors,such as market chaos,unclear positioning,unstable business model and profit model,and misalignment between demand and supply.Social capital in the industry is also hampered by these problems.In this paper,the integrated use of PEST model,porter five model,theory of value chain analysis,VRIO model analysis tools,T company facing the internal and external environment for the analysis and research,through the SWOT analysis method,research the company in identify strengths and weaknesses,identify opportunities and threats.deduced for T company pension business development differentiation competitive strategy choice.According to differentiation competitive strategy selection,and puts forward the concrete scheme of implementation and guarantee,clear the company pension business needs in the product characteristics,products and services,marketing model,medical synergy of four aspects:the management of resources and investment,deepen the brand image,by reconstructing value chain such as reduce the cost of the current way to improve the competitive ability of the trade.Under the circumstance that most competitors in the pension business generally adopt the lowcost leading strategy,T company’s choice of differentiated competition strategy has also become the benchmark and innovation of the industry.The analysis of T company’s pension industry competition strategy is conducive to the development of the company’s own competitive strategy planning,conducive to the exploration of the company’s profit model,but also for other companies in the same industry in the face of fierce market competition points out an appropriate development path.This paper also conforms to the requirements of the 14th Five-Year Plan of national economic and social development,and is a new exploration of the development of China’s pension industry and silver economy.