Research On The Development Strategy Of BS Company

With the development of China's economy,China's market and consumption potential have become one of the most concerned markets for domestic and foreign enterprises.In recent years,the fierce competition in the global market and China-US trade friction have had a deep impact and Obviously restrained the growth trend on the upstream and downstream enterprises of consumer products such as electronic information manufacturing,mobile phones,computers,etc.Today,with the changing and reorganization of the international political and economic pattern,the development of regional economic groups,the advent of the Internet+era and the process of Reindustrialization in developed countries,which leads the advantages of China's manufacturing industry no longer existing.The environment faced by enterprises will be more difficult and complex than that in any period,making Chinese entrepreneurs feel threatened.Under these circumstances,Chinese and western enterprises must pay more attention on the strategic management than even before.In Western business circles,corporate strategy has also experienced the process of rise,upsurge,fall back and revitalization.Strategic management is the magic weapon for modern enterprises to win the competition.BS is a small and medium-sized precision component manufacturing enterprise located in Shenzhen of China.If the enterprise wants to survive and develop in the fierce competition environment,its development direction and strategic choice are very important.Based on above,the dissertation uses the standard strategic management research method to carry out the development strategy research of BS company according to the way of finding problems,analyzing problems and solving problems.First,the dissertation introduces the significance and background of the study,and look backs the basic theories in the field of strategic management and the research status at domestic and foreign,which provides theoretical basis and reference for the research of the dissertation.Second,the Michael Porter's Five Forces Model is used to analyze the macro and industry ecological environment of enterprises to identify their own advantages,disadvantages,opportunities and threats.Third,based on the long-term development goal and vision of BS company,the evaluation matrix of IFE and EFE is used to select and formulate the development strategy of BS company.Finally,we should formulate the safeguard measures for the implementation of BS company's strategy in the new era to ensure the effective execution of the new strategy,so as improving the economic benefits and comprehensive strength of the enterprise.