A Navigation Company Development Strategy Research

In recent years,with the rapid economic and social development of our country and the gradual implementation of the low-altitude openness policy,China’s general aviation industry is facing unprecedented opportunities for development.More and more people are beginning to pay attention and join this industry.Facing the increasingly fierce market competition environment,A General Aviation Company is confronted with opportunities and challenges to the survival and development.Persistent high costs,shortage of professionals and single profit model have laid a crisis for the company’s development.If the existing business model was maintained,it will be difficult for A General Aviation Company to keep its existing advantages,it is also likely to be annihilated during the overall aviation development tide.This article first elaborates the relevant theoretical knowledge of corporate strategy,and then separately studies the external and internal environment of A General Aviation Company through the PEST analyzer and the Porter ’s five forces model,and elaborates on the opportunities and choices,strength and inadequacy of the company.Finally,under the context that China’s general aviation industry has ushered in a high-speed development opportunity,according to the SWOT model analysis,A General Aviation Company should continue to build its core competitiveness and choose a diversified development strategy based on maintaining its current advantages.A series of measures for implementing this strategy are suggested.Eventually,it will stand out among many competitive enterprises and achieve the ultimate goal of sound and sustainable development.