G Bank Guiyang Retail Business Development Strategy Research

For retail business,although there is broad market in Mainland China,there is huge strength gap between local commercial banks,whose retail business has just been initiated,and foreign banks,regarding the internal system and mechanism,administration,and financial strength.G Bank,is a governmental owned,mega enterprise operated financial institute,which was founded in 2012,based on the provincial Party Committee's and Governmental strategy of promoting the better and faster financial development of Guizhou Province.In recent five years,the Guiyang Branch of G Bank has achieved some accomplishment in retail business,as there has been obvious improvement in asset business,liability business,intermediary service business and administration quality.As at the end of December 2016,the bank saving balance in Guiyang area of G Bank has reached the milestone of RMB 4.8 billion.Although there is great improvement,the Guiyang Branch of G Bank need to realize the strategic meaning of retail business,the importance of actively engage in creative retail products and services,analyse the strength and weakness,opportunity and threat of its service,establish retail business development strategy,and find the new growth point of business.This article stems from the realistic situation in Guiyang area,using the SWOT method and Michael Porter's Five Forces Mode to analyse in deep level the retail business environment of G Bank in Guiyang area,discuss its external opportunity and threat,its internal strength and weakness,research and analyse scientifically and systematically the structural reform and planning improvement,set up a realistic long term goal,discover the development strategy of retail business in Guiyang area of G Bank.Therefore,the article is meaningful both theoretically and practically.