Research Of GX Group Company Development Strategy

The reform of state-owned businesses is an important step in economic system reform, this is the most important part of current economic work. Since the reform and opening up, state-owned enterprises from the right to let the profits, profits and taxes, corporate contract responsibility system gradually converted to the business mechanism, the establishment of a modern enterprise system. In the eighteenth national congress of the communist party of China report pointed out:"We must unswervingly consolidate and develop the public sector of the economy, carry out various forms of public ownership, deepen the reform of state-owned enterprises, improve the management system of state-owned assets, and promote the state-owned capital to the national security and national Economic lifeline of the important sectors and key areas, and continuously enhance the vitality of state-owned economy, control, influence. "President Xi Jinping also explicitly put forward general secretary, the reform of our country is now in very difficult times, but we can't give up, and more should be grasped the nettle and not only that, but also should find time to reform in some important areas deeper. With China's relentless deepening of the industrial structure adjustment and economic restructuring, to promote the reform of state-owned enterprises has become a major and major strategic direction. On the reform of state-owned enteipriscs strategic layout, and improve the state-owned enterprises'ability and advantage in the competition, state-owned economy sustainable development will rely on the continuous reform and innovation to improve.GX construction group as a state-owned enterprise, in the business development of the enterprise, some problems appeared gradually, there have been relatively strong competitors. Facing the opportunities and challenges, in order to enterprise better development, it is important to should be to study development strategy planning. In this paper, based on the theory of development strategy, according to the construction of GX group as the research object, analyzes the present situation and existing problems of group, group development strategy of comprehensive planning were summarized. In the analysis of GX construction group, we first analyses the basic situation of group, and then analyzes the present situation of the group, this part of the analysis of the main is a group of five business sectors as the analysis object; In the present situation of the basic situation and the analysis of the group, we analyzes the group's development environment, mainly including industry environment analysis, PEST analysis and Michael Porter's Five Forces Model; Then the SWOT analysis of the group; After the above to make a series of analysis, we finally put forward the construction of GX group's overall strategy, and the strategic direction and strategic planning are analyzed. Based on the actual situation, combined with theoretical knowledge, to actively promote the construction of GX group company development strategy implementation, more substantive opinions are put forward.