The Development Strategy Of NH Trading Center

In recent years,the slowdown in the development of traditional industries,excess capacity,profit decline.But the Internet as the representative of the rapid development of new industries,especially in e-commerce industry.B2B vertical electricity providers following the rapid rise after the comprehensive electricity supplier,chemical industry B2B electronic business is facing a major development opportunity.NH trading center as a focus on the chemical industry B2B trading platform in the industry have a certain competitive advantage,but also faces a series of problems.This paper analyzes the development environment,industry development environment,the competition environment of NH trading center and the current situation and existing problems of NH trading center.The strategic positioning and objectives of NH trading center are formulated,and the strategic selection and development measures are put forward.This paper analyzes the development environment and competitive ability of NH trading center by PEST and Porter's five-force model,and puts forward the development strategy.First of all,the PEST method is used to analyze the macro environment and industry environment of B2B electricity business,and summarizes the development process,market characteristics and service mode.Secondly,the competitive environment of B2B vertical electricity business is analyzed by Porter's five-force model,including the analysis of industry chain,industry competitors,substitutes and so on.Finally,the SWOT model is used to analyze the external opportunities and threats,internal advantages and disadvantages of B2B vertical electricity providers,and put forward the development orientation,development goals,development strategies and development measures.The strategic positioning of the NH Trading Center is to build Asia Pacific's largest petrochemical product spot trading center.Development goals:by 2020 to build crude oil,refined oil spot electronic trading platform,focusing on the development of spot trading services,become the first three domestic competitiveness of the petrochemical industry vertical B2B business;to 2025 to build a comprehensive petrochemical trading platform,focusing on improving the financial Service and supply chain services,to become the largest petrochemical industry vertical B2B business;to 2030 completed the petrochemical industry chain electronic trading platform,focusing on expanding large data services,the basic realization of the Asia-Pacific region petrochemical resources intelligent configuration,becoming the world's top three,Asia-Pacific region's largest petrochemical industry vertical B2B business.The development strategies of NH Trading Center include pre-strategy,free strategy,portal-driven strategy,buyer-driven strategy,attracting members by information service,commissions for member transactions,and improving competitiveness in financial and supply chain services.South China Sea trading center should be the development of strategic countermeasures include:improve the information services,increase membership income,rich trading services,increase commission income,expand financial services,increase interest income,explore large data services,improve platform competitiveness.