Development Strategy Research Of Jiangxi Tungsten Trading Company

The global financial crisis brought the world economy into the “new normal” of deep adjustment and slow growth.With the process of China entering into WTO deepening,the interaction between the “Belt and Road” Initiative and the existing bilateral and multilateral cooperation mechanisms,the upsurge of the fourth industrial revolution globally,the changes and coming changes of governments in international tungsten markets,the Chinese socialist market economic system reform deepening,the policy of “capacity reduction,de-stocking,de-leveraging,cost reduction and underdeveloped areas improvement” accelerating the restructuring and reform of the tungsten industry,and the cancellation of export quota system and the further liberalization of state-run trading qualification enlarging the opening degree of the tungsten industry,Jiangxi Tungsten Trading Company will face a more complex and diverse global economic and political environment.The past competitive mode of Jiangxi Tungsten Trading Company relying on policy dividend,adopting low-price competition,and winning by volume sales,can not adapt to the new external environment.This paper deeply analyzes Jiangxi Tungsten Trading Company's internal and external environments and explores its development strategy based on the new environments.It is not only meaningful for Jiangxi Tungsten Trading Company to avoid risks,to seize opportunities,and to realize sustainable development,but also provides reference of strategic development for other international trade companies in the same industry.This paper directs towards the current development status of Jiangxi Tungsten Trading Company.Firstly,it analyzes the Jiangxi Tungsten Trading Company's external environment from the macroscopic and industrial angles by using the PEST analysis method and the five forces model to specify its external opportunities and threats;secondly,it analyzes the Jiangxi Tungsten Trading Company's internal environment from organizational structure,manpower composition,financial situation and product range to specify its advantages and disadvantages;thirdly,through balancing and weighing,it selects a reverse development strategy for Jiangxi Tungsten Trading Company by using the SWOT strategy matrix;finally,it designs a strategy control framework by adopting the ideas of Balanced Scorecard and Strategy Map to discuss the implementation and control of the development strategy.