Research On The Business Strategy Of Diamond Real Estate Development Co., Ltd

Along with China’s reform and opening up,housing system reform has gone through more than 20 years from 1994 to now.In the more than 20 years,the real estate market in China has been booming.Until now,the commercialization of housing commercialization has reached a fairly high level.However,with the rapid development of the real estate market,enterprises want to base on the market will continuously improve the capacity of all aspects of development,facing the highly competitive situation,some industries from competition in some industries talent shows itself,began showing declining trend,business performance all the way down.Baicheng diamond Real Estate Development Co.,Ltd.is located in the Baicheng Development Zone,established in November 26,2008.The registered capital of 20 million yuan,the company is Jilin Province subsidiary diamond Real Estate Company,2008 diamond estate will be core business from the two or three line city to four or five line city,and Baicheng city in the development of four Chinese city project was a great success throughout the Chinese city in a period of less than two years to achieve the cover that sell the unpopular scene with diamond estate in the four or five line of the city has been successful,many other major competitors such as Bristol Park real estate,Garden real estate,green groups have also in the city of Baicheng real estate market began to invest in the construction of residential commercial projects,facing the new policy environment and new competition in the market enterprises to seek new breakthroughs in the future,enterprises need to update management idea,operation and management in a new way,in this process requires enterprises The industry combines the strategic management theory to achieve a more long-term development.The diamond Baicheng City real estate development limited liability company as the research object,combined with strategic management theory,analysis of the company management,the company gives a number of alternative management scheme based on the scientific and rational management scheme in promoting the company’s development strategy implementation.First,the article describes the research background and significance,summarizes the research content and the research purpose,research methods and on the introduction,review of relevant research data at home and abroad;secondly,an overview of relevant strategic management theory,to explore the following problems and Countermeasures to do a theoretical preparation;third,from Baicheng City Diamond real estate development limited liability company development case,review the development of the company,combining with the research methods of literature analysis and field survey on the development of the market environment,the macro environment and industry environment of inquiry analysis,analysis of business processes,organizational structure and human resources and other relevant circumstances;fourthly,combining with SWOT analysis method comprehensive analysis of the enterprise development opportunities,threats,advantages and disadvantages,and then expatiates the cost leadership strategy,differentiation Strategy and focus strategy,combined with the enterprise development and feature selection differentiation strategy as a business development strategy;fifth,given for the implementation of Baicheng diamond real estate development limited liability company business strategy specific processes,such as the use of its own advantages,the development of new products,to achieve innovation and technology upgrading,and the formation of strategic alliance partners in the strategic management of the implementation of security is given in three ways,namely,change the marketing model,a comprehensive understanding of the meaning of strategic management and human resources management,and hope to have a reference in the management strategy of the company update.