Research On The Competitive Strategy Of N Group’ NN Agricultural Trade Center

With China’s sustained and rapid economic development,the rapid expansion of urban pulation,step by step to speed up the process of urbanization,residents along with the standard of living improve, demand for agricultural products is increasing year by year, quality and safety standards continue to improve, agricultural products trading market face unprecedented opportunities for development and challenges. This paper mainly studies the competitive strategy of N group’NN agricultural products trading center project.Firstly, using PEST analysis method from four aspects of political, economic, social and technical analysis the NN agricultural products trading center, the macro environment. After analysis of wholesale market for agricultural products industry development course, present situation and future trend, and Porter’s five forces model of competition for further analysis of the industry environment. The third chapter analyzes the internal situation of N group and introduces the basic situation of the NN agricultural trade center project. The fourth chapter use SWOT matrix model analysis of N group’NN agricultural products trading center project of the advantages, weaknesses, opportunities and threats, and then the NN agricultural products trade center project competition strategies are proposed according to the N group’s overall development strategy and target. In the fifth chapter, from the market positioning poor alienation, brand differentiation, service differentiation, product differentiation, differentiated marketing experience illustrates the poor dissimilation competitive strategies specific implementation way and the NN agricultural products trade center project competition strategy implementation of the risk analysis, to predict and control.This topic through to N group’ NN agricultural products trading center, competitive strategy analysis, selection, implementation and risk control pointed out the NN agricultural products trading center future development direction, to other agricultural products market project development and operation of enterprise competitive strategy formulation and implementation, also have certain reference significance...