Study On Enhance The Company's Customer Service Of Gansu Branch Of Chinalife

With the rapid development of the insurancemarket,superinsurance company's products gradually homogeneity the insurance company's competition has changed from products competition to service competition,customer experience is to win the core competitiveness of our customers,the key is to create the insurance service quality for customer testing,counter service is the insurance ompany and customers face to face communication window,the counter service personnel is to achieve an accurate grasp of customers,active service,has become the effective way of business development path.Based on the China Life Insurance GANSU Branch counter service as the researchobiect,based on the work practice and investigation,business process reengineering,service blueprint,customer experience,incentinve theory as the guide,using the method of qualitative and qualitative analysis method of combing,to explore improving the related problems of China Life Insurance GANSU Branch counter services.First of all,to counter service current situation of China Life Insurance GANSU Branch counter as a starting point,compare the present condition of counter service on the LANZHOU market in ten life insurance companies,and the China Life Insurance GANSU Branch clerks and customers implement onsite survey,points out that there are fore aspects of the existing service mode,in the counter service configuration,service hall the incentive system and the supervision and evaluation of the problem.Secondly,starting from the customer experience and customer satisfaction,form the establishment of "take the customer as the center"service goals,to establish "experience,a cabinet" counter service mode and counter service improvement work mainly discusses China Life Insurance GANSU Branch counter service improvement direction.Finally,from the business process change.Incentive mechanism,establish the evaluation system,perfect customer evaluation system,establish a customer the mechanism of supervision and evaluation on the implementation effect of proposed management measures.From the point of view of service team construction,hardware and software construction,appearance and internal construction,the research on TB life insurance Gansu branch teller,seek solutions and ways to control the problem,propose solutions to the problem,so as to improve the internal and external and customer satisfaction.To further enhance the China Life Insurance GANSU Branch building of counter,improve customer satisfaction,to promote business development.The insurance company's counter service is service window insurance company's and customer face-to-face communication,is a concentrated expression of company image,promotion counter service is to improve the core competitiveness of insurance companies.Therefore,the China Life Insurance GANSU Branch counter services to enhance research as a research topic and has profound practical significance and important.