| With the full opening of China's insurance industry,a large number of insurance companies have been born,and the insurance industry is booming.The supervision of the insurance industry by the state is becoming more and more strict and standardized,especially the new Insurance Law,which was implemented in October 2009,regulates many controversial issues;People's understanding and understanding of insurance is deepening,the insurance market is also changing: insurance products from the original simple risk protection has developed into a comprehensive product to protect and manage financial management;But insurance in China,why is there a difficult claim or a feeling that customers do not believe? Why is insurance for the customer experience like this? Why do customers' insurance disputes abound? Customers' bad feelings about insurance and poor satisfaction are common problems in the insurance industry.Now to P Life Insurance Co.,Ltd.as the main research,how to improve p life insurance Co.,Ltd.customer satisfaction,in order to achieve the company's sustainable development.First carry out P Life Insurance Co.,Ltd.customer satisfaction analysis of the current situation.Secondly,through the analysis of the current situation of customer satisfaction of P Life Insurance Co.,Ltd.,it is concluded that the company is currently facing the main problem of customer satisfaction is not high,and the cause analysis of the existing problems.through customer experience management theory,service golden triangle theory etc to improve p life insurance Co.,Ltd.customer satisfaction strategy.It is highly appreicated if this thesis could be referenced to the development of P Life Insurance Co.,Ltd. |
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