BN Life Insurance Companies Counter Service Operations Management Research

Commercial insurance compensation is the economic and social holders of insurance in the national economy, with the increasingly important position, the government and regulatory authorities and the people in the service standards for higher and higher insurance company of the competition is also gradually from the competitive service to the competition, the insurance company service operation and management level of the decision on its market competitive strength.,This study took BN company as subject,grounded on aintenance practice and the spot research, guided by operation management and theory of practice. Applycatiom of cooperation of analysis method and qualitative analysis,explored the optimization of company service.Firstly,analyzed the problems of BN company,considered five deeply problems such as mechanism, ideological, quality, tecBNical support and reaserch of management not thorough.Then take the customer satisfaction as the research point, from three angles as the environment and facilities, business process, staff management,analyze the cause of so long waiting time of customer,not standard service or staff assessment etc. Thirdly, proposes suggestions of vince service.Take the amout check as the support, in tecBNical innovation for rely,solve the problems as not standard service, inefficiently,too long queue and so on.Finally,considered vince service optimization. Structure the orgnization of vince service management,take the principle of"centralized management,afford management, authorized administration",structure resonable vince service management.Rationalize the link of province,city and town,.To bring about truly centralized management.Fomulat management of vince service,make the vince from rule of a man to rule of a law,from extensive management to scientific management.Vince services is the window of the insurance company, and for good service to enhance vince:the core competitiveness. Therefore, this paper considered vince service management as a subject possess important actual significance.