The Research On Service Improvement For Orphan Insurance Policy Customers,Ping An Life Insurance,Shenzhen Branch

In today's economic globalization,the domestic insurance market is not only faced with the impact of foreign insurance companies,but also the domestic insurance companies are competing in all directions.In the face of more and more choices,customers care more about the products themselves and their needs,paying more attention to the service experience and brand perception of follow-up services.The competition for the insurance industry is not only the competition of comprehensive strength,but also the service level and ability of competition,service has become an important factor to the insurance industry to obtain competitive advantage,improve customer service level has become the insurance company to enhance the core competitiveness,competitive advantage and an important means to win market share.How to provide customers with better after-sales service and maintain the insurance contract has become an important work of the insurance company.It is directly related to the survival and development of the insurance company.In reality,because of the insurance agent in the management system,salary system and other aspects of the insurance industry,caused many orphans.Most insurance companies pay little attention to orphan sheets.The orphans' service is not consistent with the normal service level,which makes the orphan single customers trust in the company.Based on this,this paper is based on the management theory,from the author's work unit: Shenzhen branch of Ping An Life Insurance as the research object,carries on the comprehensive analysis and summary of the Shenzhen branch of Ping An Life insurance customer service from single orphan service management perspective,the results also show that the single customer management orphan with improving space.Through the analysis of the internal management of the company,we find out the deficiency of Ping An Life in the management of orphan single customers.On this basis,from the insurance agent employment threshold,salary system,training,service and other aspects to improve the orphan single customer management suggestions.It is hoped that this study can provide some reference for other enterprises in the insurance industry.