Research On The Efficiency Of Museum Public Cultural Service Based On Three-stage DEA-BSC

As people's material standard of living is getting higher and higher,the contradiction between people's growing needs for a better life and unbalanced and inadequate development has become the main contradiction.As an important part of the public cultural service system,museums can provide rich historical knowledge introduction,cultural relics and historic sites appreciation and entertainment and leisure services,it plays an important role in satisfying people's yearning for a better life.However,museums face competition for public attention and funding from for-profit providers of cultural products and other non-profit public cultural services.Therefore,how to optimize the resource allocation of public cultural services and improve the efficiency of public cultural services with limited resources investment has become an important issue in the daily management of museums.The answer to this question can not be separated from the scientific measurement of the public cultural service efficiency of museums.In order to accurately understand the efficiency of public cultural services of museums,further optimize the allocation of resources,improve the quality of museum services,and enhance the survival and competitiveness of museums,in this paper,a three-stage DEA efficiency evaluation model is developed based on the balanced scorecard theory(BSC).The data from 2017 are used to measure the efficiency of public cultural services of museums in 31 provinces and cities in China,and the reasons for the inefficiency are analyzed,finally,some suggestions are put forward to improve the efficiency of public cultural service in museums.Among them,the application of three-stage DEA-BSC model to the evaluation of Museum Public Cultural Service efficiency is the main innovation of this paper.The following work has been carried out:First of all,through the combination of qualitative analysis and Quantitative analysis,this paper summarizes the current situation of public cultural services of museums in China,and finds that the scale of public cultural services of Museums is expanding,the service level is improving,and the ability of cross-border cooperation is strengthening,but there is an imbalance in regional development.Secondly,based on the balanced scorecard theory,a balanced scorecard framework for evaluating the efficiency of public cultural services in museums is constructed,which is based on the distinction between the input system and the output system,taking into account the availability and integrity of data,select the appropriate indicator.Considering that the number of decision-making units in DEA analysis is more than three times the total number of indexes,and the input indexes and output indexes should be in accordance with the hypothesis of "same direction" and "correlation",in this paper,Principal Component Analysis and Pearson correlation analysis are used to test the dimensionality reduction of variables,and the final input variables are aggregate expenditure,innovation capacity and basic conditions,and output variables are social services.Then,on the basis of introducing the concept of public cultural service efficiency of museums and three-stage Dea model,the paper makes an empirical study on Public Cultural Service efficiency of museums in China using 31 cross-sectional data of provinces and cities in 2017.The main steps are as follows: First,we measure the efficiency level and scale reward state of provincial museums,and find that the overall efficiency of public cultural services of Museums is low;Secondly,SFA regression analysis was carried out with input slack as explanatory variable,economic development level,government attention level and higher education level as explanatory variables to explore the effect of external environment variables on museum efficiency The third is to measure the public cultural service efficiency of provincial museums in China,which is influenced by environmental factors and random factors.The results show that the lack of scale is the main reason for the low efficiency of museums as a whole,and the efficiency shows the characteristics of regional imbalance weakened from east to west Government support and the tendency of personalized cultural consumption will result in the waste of museum investment.From the perspective of efficiency,it is urgent for government departments to change the way of subsidizing museums from "financial subsidy" to "policy guidance",and for museums to expand their scale,through the "cultural museum + creative" way to meet the diversity of the educated population,personalized needs to expand the audience.Specific proposals include guiding museums to establish and improve the council system;optimizing the performance appraisal mechanism of museums;strengthening inter-museum exchanges and communication at the regional level;strengthening the training of museum personnel;and attaching importance to the innovation of products and services.