A Study On The Mechanism Of We Media In The Inducing Of Group Events

With the development of the Internet,the era of We Media has already come.Compared with the traditional media,the access of We Media is very convenient.Based on the concept of equal dialogue and information sharing,its communication path is no longer the one to many fan-shaped mode of traditional media,but the many to many mesh mode.The speed of communicating has been greatly improved,making it becoming a window for the public to participate in the mobilization of group events and transfer their own ideas.In the process of mass event induction,users of the We Media information platform express their cognitive understanding from different perspectives,and transfer information quickly with the help of the platform.Under the dual background of the rising willingness of public participation and the gradual formation of media society,how to improve the ability of group events management through the research of We Media has become a hot topic in current academic research.At the moment when the development of new media,especially social network,has become a new variable affecting the development of international and domestic political society,more attention should be paid to the study of the mechanism of We Media in the inducing of group events.This article takes mass event induction as the theme,and studies the mechanism of We Media in event induction.This article first defines the We Media and group events,and analyzes the factors and processes of group events,and initially builds a group event induction model.Based on case analysis and related theory,sort out the mechanism of We Media in group event induction,and then propose targeted coping strategies.The research finds that the involvement of We Media provides two new inducements for the induction of mass events,new media government and self-media information platform,reduces the role of opinion leaders in action mobilization,and changes Some induce factors one-way diffusion by add new inducers.By improving the ability of monitoring,early-warning and legal control,they have changed the direction of factors,prolonged the incubation period of group events,accelerated the period of intensive diffusion of group events,and shortened the overall outbreak period of group incidents,the the difficult of handling group incidents has been raised.Based on this,in order to improve the ability to cope with mass incidents,this paper believes that it is possible to block the induction of mass incidents by strengthening the governance capabilities of the grass-roots government and improving legal control.