Philosophical Stories On Tik Tok: Creative Planning And Execution

2017 is the first year of mobile short video outbreaks,and a number of short video apps have sprung up.At present,the short video market is still in a period of rapid development.competition in vertical fields is fierce,and business models are gradually mature.According to China Industry Information Network,as of 2018,the number of users of short videos has reached 353 million,and is expected to reach 667 million by 2020,and the market capital scale has exceeded the 10 billion mark.Due to the nature of social interaction,Tik Tok APP has inherently stronger user stickiness and greater user appeal,and is one of the most popular mobile short video platforms.After analyzing a large of head KOL(Key Opinion Leader)in Tik Tok platform,it can be found that the hot video content on the platform is mostly funny,talent display,and skill sharing videos.The trend in Tik Tok is entertaining and easy.The bad thing is that a lot of vulgar content are in Tik tok.When receiving short videos,users blindly immerse themselves in short videos,which will lead the users to entertain and enjoy the visual impact,and ignore rational thinking.Gradually,people will degrade the awareness of logical thinking.In this case,the Tik Tok platform needs short stories with positive energy and philosophical stories.Philosophical story type,relying on the Tik Tok platform,will collects some ordinary character stories,celebrity stories and other content with life philosophy,positive energy,etc..Finally,we will presents in various forms,such as script interpretation,character telling,sand painting and so on.This article will focus on the background of the philosophical story type,the analysis of influential philosophical type(such as the Yi Chan monk),the brand analysis of philosophical story type,the communication plan,and project management.The detailed interpretation of these aspects aims to lay a good foundation for the operation of the philosophical story type in the future,so as to spread the positive philosophical story to the majority of user groups,and strive to create a healthier Tik Tok platform.we also aim to promote the reflective ability of the audience in an age of excessive entertainment.