A Story-based Expression Of Emotional Themed Light-plot Short Videos

Douyin account "Li Hedong" is a light story account in the category of short video content.The whole film lasts from 30 seconds to 2 minutes.The account slogan is "If you can't get over the wall,I will tear it down,and if you can't keep it,you will throw it away".In terms of personality,Li Hedou emphasizes personality,which is set as a strong 25-year-old woman with a stable personality and rich heart.It has no specific career and character relationship Settings,and will change with the theme of the set in each episode.Account target population age distribution in 18 ? 30 years old,and thought is exquisite,is very sensitive to emotional topic of women is given priority to,accounted for 64.49%,this part of the group are mostly distributed in guangdong,jiangsu,chongqing and other cities,the medium income level,price preferences in the range of 10 to 100 yuan accounted for 69%,preference of 100 ? 1000 yuan price range of up to 31%.Among the commodity consumption demands,women's wear ranked Top1,accounting for 18.21%;snacks and jewelry ranked Top2 and Top3,respectively,accounting for 9% and 5%.The average video completion rate reached 30.3%,and the average playing time reached 35 s,surpassing 95.5% of the creators in the same industry.At present,a single advertising service published regular price in 1.2W to 1.5W.The main ways of realization are brand business orders,e-commerce links and live broadcasting with goods.In terms of staffing,a single content production involves 5 to 8people,including 1 director,1 shooting,1 editing,1 KOL and 2 to 3 group performances.Among them,the director is mainly responsible for script writing and on-site guidance,shooting is responsible for shooting,lighting and sound processing,scene recording,editing is responsible for material processing.The account updates 3 to 5 video contents every week,which is used to increase fans and cash in two dimensions in the form of short video and live broadcast.The total account traffic promotion fee is 5000 dollars.Expected CPM at 175 dollars.