Study On The Construction Of Reading Culture In Colleges And Universities In The Digital Era

Reading is an important way of cultural inherit and communication in modern human society.Strengthening the construction of reading culture in Colleges and universities is an important way to build a strong cultural country,an important way to inherit excellent traditional culture,The construction of reading culture in Colleges and universities is an important guarantee for safeguarding national cultural security,and a long-term plan for the rejuvenation of the nation.In the digital age,the change of reading carrier is deeply affecting the construction of reading culture.With the purpose of building a strong socialist cultural country,this paper studies the significance and influencing factors of the construction of college reading culture in the digital era,investigates and analyzes the current situation of the construction of college reading culture,further explores the new challenges it faces in the digital era,and tries to put forward countermeasures and suggestions for the continuous promotion of the construction of college reading culture in the digital era.Based on the theory of Marxist cultural construction,this study analyzes the reading culture from the aspects of material environment culture,organizational system culture,behavior mode culture and spiritual and psychological culture.Although the construction of college reading culture is influenced by reading media,social environment,college education orientation and individual differences of college students,the change of media is the change of cognitive style,which also profoundly changes the reading culture.The massive information,interactive technology and non-linear link brought by digitization are changing the traditional reading behavior and experience.In the digital era,the construction of reading culture in Colleges and universities in China has made great achievements,but there are still many deficiencies,such as the unbalanced development of reading intelligent technology in Colleges and universities,the lack of integration with traditional facilities,the lack of joint efforts of the main body in charge of reading,the serious utilitarianism of individual reading behavior,and the vulnerability of readers' reading values.To further strengthen the construction of college reading culture in the digital era,we need to consolidate the material and cultural foundation of college reading from the aspects of platform construction,reading environment and service,strengthen the construction of college reading organizational system culture from the aspects of rules and regulations,organizational mechanism and management mechanism,and improve the cultural level of college reading behavior from the aspects of creating new activity modes and guiding college students' reading behavior.It enriches the spiritual and cultural connotation of college reading from the aspects of guiding the construction of reading concept,strengthening ideological and political education and improving the media literacy of college students.