Research On The Framework Of "People's Daily" Consumer-rights Protection Reports In The New Era

With the rapid development of the social economy,the quality of people 's consumption has also improved significantly in the new period.In order to pursue a better quality of life,consumer protection has played a role that cannot be ignored.In the new media era,the way of protecting consumer rights has changed from the traditional complaint phone or complaint letter to a more socially influential online self-media complaint.Nevertheless,in the course of protect consumers' rights by the new media,most institutions have ignored the maintenance of economic order,and blindly striving for greater influence has also led to more negative impacts.Especially when various media are vying for eyeball effects and market benefits,their consumer rights protection reports are more about exposing issues,causing negative social attention and public opinion.In the new era of freedom of speech and independent development of the media,we should thoroughly investigate how to do job of reporting on consumer rights protection and effectively play a guiding role in the media.The “People's Daily”,as the central media,plays a key role in propagandizing policies and popular sentiments,guiding public opinions and in some other aspects.It has strong dissemination,influence,guidance,and credibility in the field of consumer rights protection.It is representative to choose the media as research object.This research will provide empirical opinions to other media,and promote the coordination of interests of society,consumers and other related parties.In addition,it will provide a guidance for maintaining economic markets order and promoting development.The media is a benchmark for the media industry,Its innovation has to proved the progress and development of the entire social environment in the new era.Based on the above considerations,this thesis,in combination with the current news format,takes the consumer rights reporting framework of the media in the new era as the research object,explores its current report on consumer rights protection and the leading role of mainstream media in consumer rights protection reporting.This thesis uses the news frame theory to understand that different media will beaffected by various factors,for example media systems and organizational structures,which will generate different frame forms,so as to analyze the causes of consumer rights protection reporting frames;Use the text analysis to systematically interpret that events and language of consumer-rights reports;then uses content analysis to quantify the frames and finds that the the “People's Daily”consumer-rights protection report has its official color,but the topics are more accessible to people.Their reports cover wider ranges and have various editing forms.However,to improve the quality of reporting,enhance communication effect,in the future,the“People's Daily” consumer-rights reporting news framework should focus on the regional comprehensiveness,enhance humane care,cultivate awareness of the rights of people,cater to the advance of the media environment,innovate a variety of text models,attract more attentions,do in-depth communication,and master the commanding heights of public opinion.